Amateur Advice: How I Manage my Personal Brand

I have a confession. Before I created my public online presence, I creeped. I read some blogs and kept my eye some twitter feeds. I looked at some facebook pages. I came to the realization that I would not buy a vast majority of these author’s books. I came up with the things that made such a negative impression on me and immediately began working on ways to avoid making those same mistakes.

Note that this post is a bit longer than my Personal Blogging Rules mandate. Forgive the rule-bending.

Now. The things that make a negative impression on me.

1) “Selling” me. I really dislike it when the last 5 twitter updates are all “Buy my book” posts. It reminds me of walking down the street and being handed a leaflet. I don’t even look at it. I put it in the next garbage bin I pass.

2) Writing in the third person. Jeremy D Powell does not like this. He thinks it has the bitter taste of self-importance. He also thinks it is a bit deceptive and manipulative.

3) Borrowing someone else’s work/credibility. This one really bothers me. Its the post that basically frames someone else’s blog post. The blogger will have an intro. Then they post the entirety of someone else’s post. This is cheating, plain and simple.

These are the big 3 sins for me in an online presence. In order to avoid these things and create a positive personal brand, I try to do the following.

1) Provide content rather than advertisements. Readers are usually picky. They are investing their time and money in the books that they read. I think that it is a much better strategy to let potential readers get to know my voice through my online presence than yell, “I HAS A BOOK!” I try to keep that in mind when I write my posts. When I have something of substance to sell, I will create an optionally viewable page on this blog. If I have been successful in building a personal brand, that will be enough.

2) Always write in first person. I hate feeling snooty, so I avoid the third person. I also think that my position doesn’t lend itself to mandating action on my reader’s part, so I avoid the second person.

3) My work is always my own. If I like someone else’s post, there is usually a handy share button that I can use. This drives readers to their site where even more goodies are in store for them. This builds the goodwill of both the original author and the reader towards me. I become collaborative instead of predatory.

In the end, the rules come down to that one Golden Rule. I will do unto others what I would have them do unto me. The things I dislike, I will not replicate.


Do you agree? Disagree? Chime in! I love to consider your coments. I have been wrong a time or two.


Amateur Advice: How and why I get rid of adverbs

Before I delve into this post, I want to apologize to adverbs.

I don’t have anything against you guys. I use you all the time in my day-to-day communications. However, when I am editing my writing, you guys have to ride the red pen out of my work. Sorry.

In my first draft, I don’t worry myself over word choice, pacing, grammar, or any other of those details. If you have read my earlier post, you know that my first draft is usually written by hand to eliminate distractions and turn down my internal editor. A first draft’s goal is to get the story out of my head, and onto the page. After I get the story out it is time to do my first edit.

The first edit happens during the transition from paper to computer. During this step, I am looking for problems in the structure of the story. I tend to change things for pacing or plot-logic reasons.

The second edit is where I start aiming at those pesky adverbs. The problem with adverbs in fiction writing is that they turn down the intensity of your sentence. If the verb needs a modifier to describe the action, I probably chose the wrong verb. Choosing the right verb speeds up the pace of the story and gives the reader a more clear image.

The specific things I look for when I am hunting adverbs are: “-ly” words, “very”, and the “to be” verbs. Keying in on these instances help me eliminate the majority of unnecessary adverbs in my writing. I replace them with better verbs or a rephrased sentence that more clearly conveys my story.



What are your thoughts on adverbs? Do you have a special way of dealing with them? Please, let me know!

Vignette: The Seeds of Revenge


It consumed Shelly’s mind. The moment she walked away from James, her brain began chewing on her vengeance. He would pay. His body would bear the mark of his sin. Shelly was sure of that much.

The first plan that she engineered was discarded quickly. There were simply too many ways for things to go awry. Her thoughts had been too hot, too fresh, too intense. She decided that revenge would be much more fulfilling if served meticulously and intentionally. There would be no hysterics. Shelly wanted to see James’ search for mercy as he looked into her eyes. She wanted him to see her cold lizard brain through her dead eyes. That would be her personal victory.

It took her several weeks of planning. It took her several months of positioning her traps. It would only take the span of an hour for her triumph to be complete. Shelly had sacrificed everything in her quest. She had lost her job months ago. Her savings were running dry. Shelly was unsure of her future. One thing sustained her, though; he would pay.

The day was upon her. She threw the duffel bag into the passenger seat and began to drive with one thought on her mind. Today, he will pay.

Looking for beta-readers!

I am looking for beta-readers!

I need some help shaping one of my stories. If you are interested in reading thrillers with a splash of horror, you would probably really enjoy reading my story. The help I am asking for is three-fold:

1) Clarity of writing. Is there any point in the story that you had to re-read because it was unclear what was happening?

2) Plot pacing. Are you compelled to read through the story in its entirety, or do you become distracted at some point?

3) Word choice. Do I abuse a particular word or phrase? Is a phrase awkward and need to be reworked?

If you are interested in helping, please reach out to me @trevillesghost on Twitter.


Amateur Advice: My Personal Blogging Rules

I am pretty new to blogging. I don’t have all the answers. I can’t tell you how to get thousands of views, I only have a couple hundred. I can’t tell you how to optimize your blog for search engines or build anything that requires HTML coding. What I can tell you is what I enjoy when reading blogs. These same things are what I try to replicate in my blog.

Keep the posts short. I really don’t want to have to wear out my scroll wheel when reading a post. That being the case, I try to limit my post length to about one monitor’s worth. If I have something to say that may take more space, I consider breaking it into multiple posts.

Maintain a consistent theme. When I visit someone’s blog, I like to have a good idea of what I will be reading about. Some days I may be in the mood for some self-publishing tips. Somedays I might just want to read some random funny posts. Whatever the case, I like the idea of being able to confidently pick the blog I will spend my limited reading time on. Therefore, I limit my posts to 3 topics: Amateur Advice usually relating to writing, Vignettes, and some random short tidbits.

Less is more. This goes hand in hand with your post’s length. Your blog should be easy to navigate. I should be able to intuitively find what I am looking for without much hunting. I try to replicate this by keeping my blog neat and tidy with minimum visual noise.

These are  the guidelines that I use to make my blog. They may not be the right guidelines, but they are mine.


What guidelines do you use when crafting your blog? Please, feel free to share!

A Quick Thank-you

A Quick Thank-you

I would like to take a second to thank Sydney Aaliyah. She was kind enough to say some very good things about me and my blog. If you are looking for a new blog to follow, I would definitely recommend hers.


Vignette: A Morbid Movie

Sam should have noticed the first warning sign, but he was far too entrenched in the argument he was having with his wife. The high-pitched ringing fell on deaf ears as Sam and Marge yelled at each other across the dining room table. The second warning sign was ignored in much the same way. Sam began to develop a case of tunnel vision. When the third and final warning sign hit him, Sam took notice.

It was too late. Some switch inside his brain turned off, and he became a spectator in his own life. This feeling was always strange to Sam. His body was still moving and acting, but his brain was completely dissociated. He usually told his friends that it was like watching a first-person movie from the front row.

Sam watched the “movie” helplessly as his hand wrapped itself around his wife’s throat and lifted her a few inches off the ground. He saw her were eyes wide with shock. She grabbed his arm with both hands, trying to pry his hand away from her neck. Sam saw her try to scream out, but the grip on her throat was too strong. She began to hit-scratch-bite his arm — anything to escape.

Sam’s body half-carried, half-pushed Marge into the kitchen. Sam saw the knife before his body did, and he knew what would happen. He wished that he didn’t have to watch this part.

The knife buried itself into Marge’s left side and carved a path through to her sternum. Sam stared into his wife’s eyes in horror and watched the light of her soul fade. His body wasn’t done, but Sam and Marge were. He forced himself to think of anything other that what was playing out in front of him, trying to escape the morbid reality.

When Sam finally started paying attention again, he was closing the back door of the car. His body sat in the driver’s seat and backed out of the driveway.

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